Ricoh and WWF India launch special edition wildlife Binoculars

It is not often that an imaging company in India comes out to support biodiversity conservation but Ricoh India has partnered with WWF India to produce a special edition of wildlife binoculars, the Pentax Papilio 8.5×21 WF to enhance the wildlife viewing experience.

Wildlife binoculars

The Pentax Papilio binoculars are equipped with fully multi-coated optics and aspherical lenses for edge-to-edge clarity and sharpness, a unibody design and extreme close focusing capability, which is ideal for nature trails, wildlife viewing and travel. The wildlife binoculars come with special leather strap and is available on WWF-India web store and Ricoh sellers networks at a price of Rs.10,555. A part of the proceeds from the sale of this edition of Wildlife Binoculars will be used in the WWF conservation activities. This partnership between Ricoh and WWF is an extension of ‘Project Nature Watch’, an ongoing CSR collaboration between the two organizations. Under this project, Ricoh and WWF-India joined hands on to strengthen wildlife and marine conservation across India.

wildlife binoculars

Speaking on the occasion, A.T.Rajan, MD & CEO of Ricoh India, said,“We are delighted to collaborate with WWF-India and bring this exclusive edition of Pentax Papilio Binoculars to India.The new launch is in line with the company’s commitment to support biodiversity conservation activities under its CSR initiatives. With this, we strive to bring nature closer to eco-enthusiasts in the country and promote the passion of wildlife viewing among the young generation. Part of the proceeds from the sale of Pentax Papilio 8.5×21 WF binoculars will support WWF-India’s conservation work across the country.”

Speaking about the partnership, Ms. Roopali Srivastava, Head – Conservation Products, WWF-India, said, “We, at WWF-India, are very excited to introduce the Pentax Papilio binoculars to our supporters. With these binoculars, Ricoh India is not only helping WWF-India bolster its conservation efforts across the country but also giving people a tool to observe nature up-close. Both nature enthusiasts and professional conservationists stand to benefit from this new model.”