LeEco has been enjoying the market share in India since January when it entered our sub-continent with it’s Super phones. The company reportedly had a great week during the recent e-commerce shopping festival across platforms like Flipkart, Amazon, Snapdeal and LeMall.
LeEco hit the Rs 200 crore mark with sales of 200,000 Superphones, 1800 SuperTVs and 500+ accessories across all four platforms in the five days of shopping festival. Le 2 was one of the best selling mobile in the 10-12K segment on Flipkart and the LeMax 2 was the best selling high end mobile which is now available on a discounted price of Rs. 17,999.
Atul Jain, COO, Smart Electronics Business said, “This indeed is a significant achievement for us given that as a brand we are still less than a year old in India. Our users’ response is humbling and we are now in mission-mode to bring more innovative products at disruptive prices that enhance peoples’ lifestyles. Promotional gambits like product exchange and cash back offers are undoubtedly great incentives but ultimately an Indian consumer makes his choices based on product quality and value for money propositions. Here, it is matter of immense pride that LeEco Superphones were top selling products in this entire shopping frenzy. We would also like to extend gratitude to our partners Flipkart, Amazon India and Snapdeal for their tremendous support in making this success possible.”
One of the main reasons for LeEco’s success has been the pricing and multimedia content provided as part of LeEco subscription on purchase of every smart device. LeEco has built a strong reputation for itself in India by bringing in cutting-edge technologies through its products that have carved a niche for themselves in the market. It will surely be interesting to witness the newer ways in which LeEco will reshape the consumer technology landscape in India, in the coming months.